In 1992 the first MILAVITSA outlet store was opened.
At present, over 600 Milavitsa stores are successfully operating in 23 countries of the world including Russia, Belarus, Ukraine, Kazakhstan, Moldova, Germany, Slovenia, Latvia, Lithuania, Estonia, Armenia, Azerbaijan, Kyrgyzstan, Uzbekistan, Turkmenistan, South Africa, Italy, Poland, UAE, Serbia, Bulgaria, Bahrain.
The Milavitsa franchising network has been successfully developing thanks to the strong brand, universal popularity and good reputation with millions of women, as well as through a wide array of choice - satisfying the needs of the most demanding customers.
The Milavitsa stores operate in the most competitive retail segment of the medium price bracket lingerie stores, which ensures a stable high customer demand and sales.
The Company's product portfolio allows the retail operators to create and maintain an effective assortment matrix for the shops ranging from 50 to 100 sq.m. in area.
The Milavitsa is rendering support to its franchising partners at all stages of establishment and operation of the store.