MILAVITSA Assortment

The basis of the target audience of the Milavitsa store is women aged 25 to 45 appreciating comfort, quality and original product design.

Wide style range and price spectrum allow the creation of a selective assortment taking into consideration the peculiarities of the location and target population of a particular store:

More than 700 styles per year
Range of back sizes from 65 to 120, with cup sizes from A to J
Quarterly renewal of fashion collections.

The basis of the MILAVITSA assortment is formed by medium price products being in demand in conjunction with the biggest circle of consumers.

The assortment matrix of the Milavitsa store includes:

MILAVITSA Classic Collection
MILAVITSA Fashion Collection
MILAVITSA Swimwear
ALISEE Collection (the French license trademark of premium level)
Sleepwear
HIDALGO men's underwear
Associated products (tights, accessories)